Identity

The design of the BUDILA logo reflects the purpose of the award’s establishment. The motif depicts dandelion seeds being blown around the world by the wind before blooming and taking root in an unfamiliar land. The fluttering flower seeds represent the expansiveness, creativity and strong life force of diaspora, while the cluster of seeds symbolizes solidarity and hospitality. An image (symbol mark) was chosen for BUDILA’s design rather than a name (text mark) so that the meaning of diaspora can be easily conveyed to people in a familiar manner.

Main Color is Diasora Green.
Sub Color can be Diaspora LILAC.
Diaspora GREEN | RGB(0,173,107) , CMYK(76,0,73,0)
Diaspora LILAC | RGB(232,202,214) , CMYK(9,26,7,0)

Bucheon City of Literature